OBJECTIVE–
Reintroduce Cole Haan’s PR lookbook as a cost-effective, digital PDF for the Fall 2024 season.

I approached the design with the goal to evoke the nostalgia and tactile appeal of traditional print lookbooks, re-creating the experience of flipping through a beautifully crafted catalogue.

Despite the challenge of working with very limited assets—a single campaign shoot and Product Detail Page (PDP) images—I worked with these limitations by centering the shoes as the heroes of the narrative. Through thoughtful compositions, I highlighted their design and form, delivering a visually compelling lookbook that elevated the collection and reimagined the brand’s storytelling in a digital format.