OBJECTIVE–
Develop a 2021 social launch strategy for Magic Grooming, including a consumer-facing brand campaign name. The goal was to educate consumers on the brand’s rich history while celebrating the evolution of the #MagicMan into today’s savvy, trend-setting beard enthusiast.

I helped shape the campaign strategy and visual direction, ensuring a seamless blend of heritage and modernity. We created two key campaigns—one highlighting a full grooming routine featuring Magic Grooming products and another providing an educational breakdown of Magic Shave Cream’s steps of use. I carried the project through execution, focusing on set design, casting, sound design, and typography to craft a visually compelling and culturally resonant campaign. By striking a balance between tradition and innovation, we positioned Magic Grooming as an essential tool in the modern man’s self-care arsenal.