OBJECTIVE–
Moose Knuckles was in search of art direction support for their SS2025 Social Campaign. With their ACD out on paternity leave, I stepped in and carried his initial direction through to execution. Layering in an approach to the general tone, lighting, and set design for the social campaign.

The brand was eager to evolve their look and feel into a more elevated editorial landscape, so I worked to evolve their approach to feel playful, cheeky but elevated in an unexpected way for the brand.