Building a beauty brand with timeless appeal.
M Roze Essentials
Role: Brand Designer
Agency: N/A
OBJECTIVE–
Develop a cohesive visual identity for M Roze Essentials, a beauty brand at the intersection of modern beauty and inclusivity. The goal was to build a brand that felt feminine and soft, with a brand vision rooted in mindfulness.
I worked hand-in-hand with the founder to conduct research, develop the brand identity, and then design the lead gen marketing flow, product packaging, and website. I crafted the brand identity to feel modern but feminine, bringing through a softness and whimsical nature to an otherwise bold and resolved san serif mark.
I art directed the campaign launch stills shoot to equip the brand with the imagery needed for a strong brand launch. I focused on extending the soft, but grounded brand identity through the use of color, set design, lighting. The retouching on the final stills was kept very minimal, to make the content appear almost like UGC.
