Building a brand rooted in
the importance of community.

NAPPY HEAD CLUB
Role: Founder, Creative Director
Agency: N/A

OBJECTIVE–
Build a community-led brand from the ground up, creating a strong visual identity and compelling storytelling to resonate with a deeply engaged audience.

As the founder and creative director of NHC, I developed the brand’s look and feel, establishing a visual language that prioritized minimalism and centered the people themselves as the brand’s visual ID. I led creative direction across multiple campaigns, overseeing concept development, casting, photography, and production. I built and managed teams of cinematographers, photographers, and stylists to bring these campaigns to life. Through a balance of strategic storytelling and impactful design, I shaped a brand that not only gained national recognition but also fostered a loyal and passionate community.

(Pictured: The Rewrite History Puffer Tote, NHC)

The first step in the process of building the brand was to develop the brand mark. I focused on a clean, minimalist aesthetic which is a departure from the ornate, and sometimes African-inspired imagery often employed for brands targeting AA consumers. This sleek approach created a distinct lane for NHC that merged a streetwear POV with a community mission.

Building the Nappy Head Club community was an exercise in both strategy and storytelling. I crafted a highly curated social presence that blended aspirational imagery, shareable cultural moments, and conversion-driven content, creating a dynamic and engaging feed. By maintaining a strict adherence to our bold yet minimal color palette, I ensured a sleek, elevated aesthetic that set the brand apart in a crowded space. This approach resonated, rapidly growing our audience to 50K at its peak and fostering a loyal, engaged community.

Our impact extended beyond social, earning national recognition—features in Vogue and Essence, multiple grant wins, and collaborations that cemented Nappy Head Club as more than a brand, but a movement.

S/S '19 –

BLACK LOVE, A REVOLUTION –

S/S '19 – BLACK LOVE, A REVOLUTION –

One of our first campaigns, this creative promoted our S/S ‘19 collection with a focus on intimate moments of romantic and self-love, and played in themes of our signature green in representation of growth.

Photographer: Learon Coleman
Cinematographer: Lloyd Lenox
Creative Director: Rachel Topping
Art Directors: Chioma, Learon Coleman, Rikki Bryant
MUA: Cirtsy Burton
Wardrobe Stylist: Nkosi Philbert

SWIM '21 –

THE BLACKER THE BERRY –

SWIM '21 – THE BLACKER THE BERRY –

This campaign, shot in Malibu, promoted our limited-run swim capsule. It makes a playful commentary on colorism, and employs 70s-inspired vignettes to transport the viewer into a moment of reflection.

Photographers: Eugene Mertz, Rebecca Richard
Cinematographer: Rebecca Richard
Creative Director, Art Director: Rachel Topping

A/W '23 –

WORLD AFRO DAY –

A/W '23 – WORLD AFRO DAY –

To promote our World Afro Day Promotion in A/W ‘23 we shot a campaign of still images with a focus on elevating the perception of our pieces as fall wardrobe essentials. Focused on minimalism, the talent themselves are the brand’s bold statement.