Redefining feminine care for the next generation.
SNUCS
Role: Brand Designer
Agency: Freelance
OBJECTIVE–
Develop a bold and modern brand identity for SNUCS, a feminine care brand designed for a new generation of youth that value individuality and self-expression. The goal was to break away from traditional notions of femininity and create a brand that makes periods something to support proudly, not hide.
I worked closely with the founder to build SNUCS from the ground up, beginning with in-depth research into the feminine care industry to inform a fresh and relevant visual identity. I crafted comprehensive brand guidelines, designed the brand mark, and developed key assets for launch. To resonate with today’s youth and stand out in a crowded social landscape, I introduced a vibrant, unexpected color palette and humanistic typography, creating a brand that feels modern, expressive, and unapologetically bold.
After establishing the brand identity, I collaborated with the founder to design product packaging that seamlessly extended the brand’s bold and expressive ethos. To bring the packaging to life, I developed custom patterns that leaned into our vibrant color palette, creating a dynamic and eye-catching look that will stand out from the crowd. I also crafted digital touchpoints for lead generation.
I worked with the founder to art direct a campaign to equip the brand with the still imagery needed for launch – focusing on bringing in the brand’s vibrant colors and playful tonality into the images. I also conceptualized and executed a social interview series aimed at dispelling the stigmas around menstruation.
Art Director: Rachel Topping
Photographer: Nadia Anochie