Defining the brand voice of a movement.
TOMS Shoes
Role: Sr. Designer
Agency: N/A
OBJECTIVE–
Develop a cohesive visual identity for TOMS’ marketing campaigns, including the End Gun Violence Together initiative.
I worked hand-in-hand with the creative director to establish the look and feel for the End Gun Violence together rally, an extension of the ongoing Stand for Tomorrow initiative. I designed custom, hand-illustrated typography, and created multi-channel assets across digital, print, social, and email for this initiative.
As a part of the omni-channel initiative, I designed assets for the TOMS.com landing page, as well as designed the UX/UI for the campaign call to action. I also developed hero modules for marketing emails that tied back to the campaign.
